Vlaemsch (), a brand new design label, has recently been established by the Belgian designer Casimir, one of the leading Belgian designers of his generation.

Vlaemsch () stands for Flemish traditions, humor, design, simplicity, sensible, the surreal, no-nonsense, quality, solidarity and combines creativity with the highest level of quality: of design and of product.

Vlaemsch () items vary from a steel Birdhouse in white with a thermo-insulative coating and BootBag - a traditional Wellington boot turned into a handbag, to the Paperclip Table - an innovative detachable table in trespa with paperclips fixing for in-and outdoor use.

Unlike Casimir’s own label, Vlamsch () employs a team of designers: three are Belgian, one of whom is actually Flemish (Linde Hermans), one Belgian-Italian (Saskia Marcotti), one American (Leon Ransmeierz), one French-speaking (Sylvain Willenz), and one Frenchman (Augustin Scott de Martinville). Despite this divergence of nationalities all share Casimir’s sense of humor and his determination to break away from general, traditional styles. The new team’s choice of materials and technique is a surprise. Although Casimir’s own label designs are traditionally manufactured by craftsmen, all Vlaemsch () designs are made industrially.

Casimir, Belgian has been producing and distributing furniture designs under his own name since 1995. He rose rapidly to become one of the leading designers of his generation in his country, known as much for the sensuality of his furniture as for its elementary massiveness. His designs are characterized by his use of warm, rich varieties of wood. Although his comfortable, sturdy pieces of furniture wouldn’t have been unfamiliar to Breughel, Casimir’s use of surrealism, through some clever optical illusions and semiotic, adds a new dimension.