Fremont is being introduced to you by three young emerging designers: Devin Carlson, Brittany Pham, and Jessica Loria The inspiration for our first collection stems from late 1960’s and early 1970’s excess; fabulous pool parties, martini brunches, and all that defines early resorts.
This escape from reality all started on one street in Las Vegas, Fremont. This was an era where Palm Springs and Las Vegas was Hollywood’s playground and stars were paving the way for this lavish lifestyle. The fashions during that time were evidence of this way of living. The leisure suit was born and women would never opt to wear a regular pair of jeans for a night out on the town.
Fremont endorses a lifestyle of martinis, lounge acts, piano pools, and dinner parties. This was when the weekends did not cater to the work place, but rather left it behind. This was the “Me Decade” and the fashions reflect that. Our silhouettes are reminiscent of vintage fashions from our early decades.
The Fremont collection for fall 06' continues to be inspired by luxuries of the past. Along with an obsessive attention to detail, Fremont is introducing a complete men's and women's collection, following our spring 06' which was only one-third men's. Our inspiration for fall was creating pieces that would coincide with a rustic winter getaway in a log cabin. Our women's collection entails an eclectic group of dresses ranging from feminine knits to kitschy prints.