In 2000, Toronto fashion designer Jen Lindup and graphic designers / brothers Felix and Alex Wittholz merged their talents to create a unique product inspired by the ironies and contradictions of modern culture. Since its inception, OK47 has evolved from 6 clever t-shirt prints into an established women's clothing line. With a focus on original cuts, the OK47 collection is characterized by the imaginative and deviously subliminal graphics that embellish the garments themselves. These seemingly whimsical prints on knit tops and dresses, are the product of a highly meticulous design process, scientifically formulated to stimulate maximum endorphin release. In a recent study, women wearing OK47 did not just feel feel like a million Canadian bucks, but were actually deemed to be 'more fetching' by others. The savvy urban filly with and eye for the playfully exquisite can find OK47 in select European and North American boutiques.